Define your goals: e.g. S.M.A.R.T.
Paid traffic is better than organic traffic - wether you use Facebook ads or Google Adwords, you can target a specific audience and become a brand. Don't waste a lot of time in the beginning with SEO - after a while your paid traffic will become your organic traffic once your customers recognise you as a brand.
Think 80/20 (Pareto-Rule: http://knowledgebyphh.blogspot.hk/2016/01/80-20-principle.html
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