Start a word-of-mouth epidemic and make your brand go viral

Today in our globalized economy one has to stand out in order to get attention.
I know that you want to get more customers and drive sales, that's what we all want. But not everybody knows how to accomplish that. But Customer Service is probably the most underrated marketing method, especially if you want to increase that word-of-mouth-factor and get people to talk about your company, you'll have to improve your customer service. At most of the time, customer service SUCKS. Let me give you an example: I will go to a music festival this summer with my friends, it's in the East of Germany and it is called Splash. They hire hip hop artists to perform on stage. This year, the line up was horrible and many people tried to contact the organizers via the facebook and the twitter page of Splash, but they just ignored the complaints. Anyway, I think because of that many people won't go there next year, because of a bad customer experience. But now I'll go on about Customer Service Marketing. When I was listening to EoFire while working out in the gym, JLD and his guest went on with discussing Customer Service strategies. One that I really liked was the one which a dentist used. As we all know, many people are scared of going to the dentist. But instead of having someone below him to call his customers to remind them about their appointments, he does that by himself. Some of you might say "Ugh, what a waste of time", but these people are just wrong. This way, he can make the customer feel better. What would you think if you had an appointment with a new dentist tomorrow and he gives you a call and says something like: "Hey this is Dr. X, we have an appointment tomorrow, I will be your doctor, I know many people are scared of going to the dentist and I wanted to give you a chance to ask me any questions if you are feeling uncomfortable about your visit tomorrow." How does this sound for you? For you, it sounds like this doctor finds a way to make a customer feel better. Because nobody else does that, this doctor benefits greatly from that, because people would tell their friends about their positive experience with that doctor and the doctor will get more customers, because this is how a word-of-mouth-epidemic can be started.
I think the concept, to do more to makr a customer happy is very important for long- and short-term growth.
Try it for your business and let me know if you were able to benefit from this article in the comments!

See you
PHH

Research referenced:
http://www.dentaleconomics.com/articles/print/volume-99/issue-1/departments/practice-success/how-to-win-in-this-economy-with-great-customer-service.html

http://www.dentistryiq.com/articles/2014/01/great-customer-service-high-patient-satisfaction-increased-production-for-your-dental-office.html

https://m.youtube.com/watch?v=GC4rMjHWCvM

https://m.youtube.com/watch?v=gMXuQ3b5zB0